First 100
Brand kit

The logo, the colours, the words

Everything you need to set up a profile, write a post about First 100, or put us on a page. Free to use as-is; please don't redraw it.

Logo

The mark is a tally — five strokes, the way you count to a hundred. What you see below is rendered at full size in your browser: the preview is the file.

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Profile picture1000 × 1000 PNG

X, Instagram, LinkedIn, Reddit, YouTube, Product Hunt. Square; every platform downscales it.

Download PNG
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Profile picture — light1000 × 1000 PNG

For light-background surfaces and print. Same mark, inverted.

Download PNG
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Mark only1000 × 1000 PNG

Transparent PNG. For watermarks, favicons and anywhere the tile would fight the background.

Download PNG
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Wordmark — on dark1568 × 448 PNG

Transparent PNG. The full lockup for dark headers and sponsor slots.

Download PNG
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Wordmark — on light1568 × 448 PNG

Transparent PNG. Uses the darker gold so it stays legible on white.

Download PNG
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X / Twitter header1500 × 500 PNG

1500 × 500. Content sits high and centred — your avatar covers the lower left.

Download PNG
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LinkedIn cover1584 × 396 PNG

1584 × 396. Shifted right of centre — LinkedIn overlaps the lower left with your photo.

Download PNG
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Link preview card1200 × 630 PNG

1200 × 630. The card that appears when someone pastes your link into Slack, X or Reddit.

Download PNG
Vector (SVG)

Infinitely scalable, for print and design tools. The wordmark SVGs fall back to a generic serif if Fraunces isn't installed — use the PNGs when exact type matters.

Bios you can paste

Written to the limits of the fields they go in. The counter turns gold if a platform would truncate it.

X / Twitter bio149 / 160

Get your first 100 customers. We find the people already asking for what you sell — you post in seconds a day. Never posts for you. 7-day free trial.

X, Threads, Bluesky
Instagram / TikTok bio134 / 150

Your first 100 customers, found for you ✦ We show you who they are + where they're asking You post in seconds a day → 7-day free trial

Instagram, TikTok
LinkedIn tagline209 / 220

First 100 is a solopreneur's sidekick: it reads your site, defines your ideal customer, and surfaces the communities where those people are already asking for help — so you show up daily in minutes, not hours.

LinkedIn company tagline
One-liner76 / 90

Find your first 100 customers — and show up where they are in seconds a day.

Directories, Product Hunt tagline, email signature
Standard bio446 chars

First 100 helps side-hustlers and solo founders get their first 100 customers. Paste your website and it drafts a sharp profile of who your customer actually is — in their own words — then surfaces the communities where those people are already asking about the problem you solve. It preps your daily posts so shipping one takes seconds. It never posts for you, never touches your accounts, and never automates engagement: you approve every word.

About sections, podcast intros, directory listings
Long bio / press boilerplate1136 chars

First 100 is a solopreneur's sidekick built around a single job: getting you your first 100 customers. It starts with one link. Paste your website and First 100 reads it, then writes a sharp profile of your ideal customer — who has the problem now, who only looks like a fit, and the exact words real people use to describe it. From there it sweeps the communities where those people already gather and brings back the ones asking for help, with receipts. Every correction you make sharpens the next run, so the tool gets better at your customer the longer you use it. The other half is the daily ritual. Your posts are prepped and waiting — caption, image and hashtags — so shipping one takes about five seconds on your phone. AI drafting is opt-in and written in your customers' vocabulary, never generic filler, and uploading your own content is always free. What it will never do is as deliberate as what it does: it never posts for you, never asks for your social logins, and never automates engagement. A human ships every post and every reply. That restraint is why it works on every platform — including the ones with no API.

Press kit, guest-post byline, launch posts

Colour & type

Fraunces600 · The wordmark, headlines, big numbers
Inter400 / 500 / 600 · Everything else

How to use it

Do
  • Keep clear space around the mark — at least the width of one stroke.
  • Use gold on ink, or ink on paper. Those two lockups cover everything.
  • Write the name as First 100 — two words, numerals, no hyphen.
  • Set “100” in gold whenever the surrounding text allows it.
Don't
  • Recolour, rotate, outline or add effects to the mark.
  • Stretch it — scale both dimensions together.
  • Put the gold mark on a mid-tone background; contrast dies there.
  • Rebuild the wordmark in another typeface.